It's another beautiful spring day here at Lucy! Don't forget, we're now open 5 days a week, Wednesday through Sunday. So come on by and say hello! 🌼🌸🐘

On this day in 1882, Lucy made headlines for the very first time. An advertisement in The Philadelphia Inquirer proudly announced: “THE ELEPHANT is finished and open for visitors…”

As anyone who’s taken a tour of Lucy knows, she was built in 1881 by James V. Lafferty to attract prospective real estate buyers to the south end of Absecon Island. From her howdah, folks could take in sweeping views of South Atlantic City (now Margate), view available lots, and imagine their future by the shore. Lucy was designed to draw a crowd, and it worked!

More than a century later, Lucy is still capturing hearts, sparking curiosity, and standing as one of the most iconic roadside attractions in America. And it all started with that very first moment in print.

The first photo is the original article from April 5, 1882. The second is one of the earliest photos of Lucy taken in 1886. ✨🐘

Wishing everyone a Happy Passover and a Happy Easter from all of us at Lucy! 💜🐰🐘

April showers bring more Lucy HOURS! 🌼🌸🐘

A rare glimpse into the past... this beautifully weathered photo of Lucy, captured circa 1890, from our archives. Only nine years old then, but well on her way to becoming an icon! ✨🐘

Buds on the trees, birds in full chorus, and water ice shops are back open!! Spring has arrived at the Jersey Shore, and Lucy's got her eye on warmer days ahead! ☀️🐘

A bird’s-eye view of Lucy from the 1980s. Longtime Margate locals and visitors might recognize Reds nightclub sitting on the southwest corner of Washington & Atlantic—right where Lucy’s Gift Shop stands today! A lot has changed over the years, and Lucy's watched over it all... ✨🐘

Come meet the Easter Bunny at Lucy! Details below! 🌼🐰🐘

It's finally here! The very first day of Spring! 🌸🌼🐘

Happy St. Patrick's Day from all of us at Lucy! ☘️🐘

Big news for Lucy! 🎉🐘

With the incredible advocacy and support of Senator Cory Booker, the Save Lucy Committee has secured a $350,000 grant for Lucy’s interior restoration. Funding from the National Park Service’s Save America’s Treasures program and the New Jersey Historic Trust has been awarded for this project, which will protect and preserve our beloved Jersey Shore pachyderm.

Thank you, Senator Booker, for helping ensure Lucy continues to stand tall for generations to come. ✨

(Photo: Senator Booker at Lucy in 2024)

Just in time for St. Patrick's Day, Lucy’s store now has three brand-new glassware styles: a shot glass, a rocks glass, and a classic pint glass—perfect for whatever you’re sipping while celebrating! Even better? They’re currently discounted, making it the perfect time to pick one up—or collect the whole set while supplies last. Link to buy in the comments! ☘️🐘

Sunrise at Lucy is always magical! ✨🐘

Gray skies above... but Lucy's always full of love. ❤️🐘

Then and now. Never underestimate the power of a community that refuses to give up. Lucy stands today because people believed she was worth saving—and fought to protect her. Her story continues because of you. ❤️🐘