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1 Lucy Plaza 9200 Atlantic Ave

Margate, NJ 08402

News

News

Lucy the Elephant

19 hours 42 minutes ago

🎃🐘 Happy Halloween from all of us at Lucy! 👻

We've got a spooktacular treat for our little visitors! 🍬 Bring your kids to Lucy dressed in their Halloween costumes today and they'll receive FREE admission to Lucy's Guided Tour!

🧡 Children must be accompanied by an adult who purchases admission at the regular price.

We can't wait to see all your boo-tiful costumes! 🎃

Lucy the Elephant

2 days 19 hours ago

A glimpse of Lucy, most likely from the 1920s! ✨🐘

It’s no secret that Atlantic City was the place to drink during Prohibition, but did you know Lucy played an interesting role in that history?

During Prohibition, bootleggers smuggled liquor up and down the coast by boat. Legend has it that Lucy’s eyes, visible from the ocean, would glow green when the coast was clear and red when police were nearby, warning smugglers whether it was safe to come ashore.

Rather than risk arrest, bootleggers would sometimes toss their liquor bottles overboard. And believe it or not, after particularly powerful storms, Prohibition-era bottles have been known to wash up on local beaches -- even to this day!

Just another fascinating chapter in Lucy’s 145-year history!

Lucy the Elephant

4 days 17 hours ago

Cooler weather calls for cozy hoodies! 🍂🐘 Our I Luv Lucy Hoodie features the iconic 1970s design from the era when Lucy was saved from the wrecking ball and lovingly restored. It's a wearable piece of Jersey Shore history! Originally $65, now just $50! Link to purchase in the comments.

Lucy the Elephant

1 week 12 hours ago

🐘 HUGE NEWS FOR LUCY! 🎉

Lucy the Elephant has received unanimous approval for a $5.4 million tax credit award from the New Jersey Economic Development Authority (NJEDA)!

This milestone brings us a giant step closer to an exciting new chapter for our beloved landmark:

✨ A new visitor and interpretive center
✨ Completion of Lucy’s interior restoration
✨ A world-class surrounding park

“This is an extraordinary day for Lucy,” said Executive Director Richard Helfant. “After 17 months of uncertainty and perseverance, we have finally reached a turning point.”

These plans will help preserve Lucy for future generations and create a visitor experience worthy of one of New Jersey’s most beloved landmarks.

Thank you to everyone who has cheered Lucy on. We can’t wait to share what’s next! ❤️🐘

Note: This image is a conceptual rendering and may not reflect final plans.

Lucy the Elephant

1 week 1 day ago

They almost tore her down. Instead, a community lifted her up. ❤️ From the brink of demolition to a beloved National Historic Landmark, Lucy's story is one for the ages. 🐘

Lucy the Elephant

1 week 3 days ago

Lucy is open seven days a week through October! So come on by, snap some selfies, and take a tour of America’s oldest roadside attraction! We can’t wait to see you! ❤️🐘

Lucy the Elephant

2 weeks 15 hours ago

Trunktoberfest is in full swing! 🎃🐘

It’s a brisk fall day, but we’ve got plenty of festive fun to warm you up! 🍁☕ Bundle up, grab a hot chocolate, and enjoy a hayride on the beach!

Come join the all the fun at Lucy!

Lucy the Elephant

2 weeks 19 hours ago

Lucy's Second Annual Trunktoberfest is STILL ON for TODAY! 🎉

The rain is expected to move out later this morning, just in time for an afternoon of fall festivities at Lucy the Elephant!

Join us from 1–6 PM for hayrides on the beach, pumpkin picking, delicious food, our biergarten, and plenty of family-friendly fun!

So don't let a few morning raindrops dampen your spirits. Grab your fall sweaters, bring the family, and come celebrate with us!

🍂🐘 We'll see you at Lucy! 🎃

Lucy the Elephant

2 weeks 1 day ago

🐘🎃 TRUNKTOBERFEST IS TOMORROW! 🍂🍻

Lucy's Second Annual Trunktoberfest is happening TOMORROW, from 1–6 PM!

🎟️ Admission: $25 for adults and children (children under 3 free). Food and drinks sold separately.

Get ready for an afternoon packed with fall fun, including:

🍁 Hayrides on the beach (see photo!)
🎃 Pumpkin patch
🍻 Biergarten
🍕 Delicious food from Manco & Manco Pizza, Betty's BBQ, and Twist!

🧁 CALLING ALL BAKERS! Think your fall treats have what it takes to win our Fall Baking Competition? Enter today! Link in the comments. 👇

Bring your friends, bring the family, and celebrate fall with your favorite six-story elephant! 🐘❤️

Who will we see there??

Lucy the Elephant

2 weeks 3 days ago

A historic day for Lucy! 🎉🐘 Today, we proudly unveiled Lucy the Elephant’s official State of New Jersey historical marker, recognizing her remarkable 145-year history and enduring legacy as a beloved Jersey Shore icon!

A heartfelt THANK YOU to everyone who joined us for today’s unveiling ceremony and helped celebrate this special milestone in Lucy’s history! ❤️

Lucy the Elephant

2 weeks 6 days ago

Lucy will be open 11-4 on Columbus Day! 🐘

Lucy the Elephant

3 weeks 1 day ago

More than 100 years have passed since this photo was taken. Margate has changed quite a bit. Lucy, on the other hand, hasn't aged a day. Well, she has had some work done. 😉

Lucy the Elephant

3 weeks 3 days ago

📣 BIG NEWS! Lucy is making history… again!

Join us on Wednesday, October 14 at 11:30 a.m. as we officially unveil a new State of New Jersey historical marker recognizing Lucy the Elephant’s enduring place in New Jersey history and her iconic role at the Jersey Shore!

The ceremony will take place at Atlantic Avenue and Lucy Plaza, and everyone is invited to be part of this special moment.

Come celebrate 145 years of Lucy—and a well-deserved place in New Jersey history! ❤️🐘

We hope to see you there!

Lucy the Elephant

3 weeks 5 days ago

Lucy is looking forward to a beautiful fall week at the Jersey Shore! 🍂🐘 Sunny skies, low humidity, and fresh ocean breezes make it the perfect time to visit. And remember, Lucy is open seven days a week! Come on by, take a tour, browse Lucy’s Gift Shop, snap a few selfies, and say hi to everyone’s favorite six-story elephant. ❤️

Lucy the Elephant

4 weeks 17 hours ago

Ever wonder what it looks like inside Lucy’s head? 👀

Here’s a rare peek! Lucy is made up of approximately one million pieces of wood in all different shapes and sizes—some barely larger than a toothpick!

So, are the pieces you’re looking at here actually from 1881? We wish we could say for certain! They certainly appear old enough to be original, but the area around Lucy’s eyes was badly deteriorated by the time she was moved and restored beginning in the early 1970s. That makes it difficult to know whether this wood dates all the way back to Lucy’s construction or was added during those early restoration efforts.

Either way, it’s a fascinating glimpse beneath the surface of a structure that has been standing for 145 years! ❤️🐘