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1 Lucy Plaza 9200 Atlantic Ave

Margate, NJ 08402

News

News

Lucy the Elephant

2 days 7 hours ago

Tonight on @jeopardy!! Omg!! “What is a HOWDAH?!” ✨🐘

Lucy the Elephant

2 days 18 hours ago

Every day, we are deeply grateful for the community of dreamers who came together to save our beloved Lucy from the wrecking ball all those years ago. Let’s make sure she is here for generations to come. Long live Lucy! ✨🐘

Lucy the Elephant

4 days 17 hours ago

Wishing a very happy birthday to Lucy the Elephant’s Executive Director, Richard Helfant! 🎉 For more than two decades, Rich has ensured that Lucy has everything she needs to continue delighting generations to come. We are so grateful for his tireless leadership and unwavering dedication. Fun fact: Rich’s last name, Helfant, means “elephant” in Yiddish. A coincidence? We think not. ❤️🐘

Lucy the Elephant

6 days 18 hours ago

Happy Friday, everyone! Who will we see this weekend? Weather looks perfect! ☀️🌊🐘

Lucy the Elephant

1 week 2 days ago

It's another beautiful spring day here at Lucy! Don't forget, we're now open 5 days a week, Wednesday through Sunday. So come on by and say hello! 🌼🌸🐘

Lucy the Elephant

1 week 4 days ago

On this day in 1882, Lucy made headlines for the very first time. An advertisement in The Philadelphia Inquirer proudly announced: “THE ELEPHANT is finished and open for visitors…”

As anyone who’s taken a tour of Lucy knows, she was built in 1881 by James V. Lafferty to attract prospective real estate buyers to the south end of Absecon Island. From her howdah, folks could take in sweeping views of South Atlantic City (now Margate), view available lots, and imagine their future by the shore. Lucy was designed to draw a crowd, and it worked!

More than a century later, Lucy is still capturing hearts, sparking curiosity, and standing as one of the most iconic roadside attractions in America. And it all started with that very first moment in print.

The first photo is the original article from April 5, 1882. The second is one of the earliest photos of Lucy taken in 1886. ✨🐘

Lucy the Elephant

2 weeks 1 day ago

Wishing everyone a Happy Passover and a Happy Easter from all of us at Lucy! 💜🐰🐘

Lucy the Elephant

2 weeks 3 days ago

April showers bring more Lucy HOURS! 🌼🌸🐘

Lucy the Elephant

2 weeks 5 days ago

A rare glimpse into the past... this beautifully weathered photo of Lucy, captured circa 1890, from our archives. Only nine years old then, but well on her way to becoming an icon! ✨🐘

Lucy the Elephant

3 weeks 18 hours ago

Buds on the trees, birds in full chorus, and water ice shops are back open!! Spring has arrived at the Jersey Shore, and Lucy's got her eye on warmer days ahead! ☀️🐘

Lucy the Elephant

3 weeks 2 days ago

A bird’s-eye view of Lucy from the 1980s. Longtime Margate locals and visitors might recognize Reds nightclub sitting on the southwest corner of Washington & Atlantic—right where Lucy’s Gift Shop stands today! A lot has changed over the years, and Lucy's watched over it all... ✨🐘

Lucy the Elephant

3 weeks 4 days ago

Come meet the Easter Bunny at Lucy! Details below! 🌼🐰🐘

Lucy the Elephant

3 weeks 6 days ago

It's finally here! The very first day of Spring! 🌸🌼🐘

Lucy the Elephant

1 month 8 hours ago

Happy St. Patrick's Day from all of us at Lucy! ☘️🐘

Lucy the Elephant

1 month 1 day ago

Big news for Lucy! 🎉🐘

With the incredible advocacy and support of Senator Cory Booker, the Save Lucy Committee has secured a $350,000 grant for Lucy’s interior restoration. Funding from the National Park Service’s Save America’s Treasures program and the New Jersey Historic Trust has been awarded for this project, which will protect and preserve our beloved Jersey Shore pachyderm.

Thank you, Senator Booker, for helping ensure Lucy continues to stand tall for generations to come. ✨

(Photo: Senator Booker at Lucy in 2024)