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1 Lucy Plaza 9200 Atlantic Ave

Margate, NJ 08402

News

News

Lucy the Elephant

1 day 19 hours ago

Just a little Lucy to brighten your day! 🐘💛 And, if you squint, you might spot another Lucy hiding in the lower-right corner! Margate’s water tower rocking its own Lucy mural. Two Lucys, one photo!

Lucy the Elephant

3 days 17 hours ago

During Lucy’s extensive exterior restoration—begun in 2021—her entire metal skin, made of tin, underwent a historic transformation. It was replaced with Monel 400, a high-performance metal alloy prized for its exceptional resistance to salt and rust. It’s the same material used on naval ships—and even spacecraft. With Lucy the Elephant standing just feet from the Atlantic Ocean, choosing Monel 400 ensured she would be protected for decades to come. Once the new metal was installed, the next phase could begin: painting Lucy’s exterior. But before paint could be applied, the Monel surface needed to be carefully prepared. That meant abrading the metal so it could properly accept a specialized three-part paint coating system. To do this, the project’s metallurgist selected a process called sponge-jetting. In this method, sponge pellets infused with abrasive material are blasted onto the surface using compressed air. Sponge-jetting was chosen because it’s dry, low-dust, highly effective—and environmentally friendly. The sponge media can be reused multiple times before breaking down, making it a sustainable choice for a project of this scale. At first, Lucy’s sponge-jet “exfoliation” was going smoothly. Then—uh oh. The air compressor unexpectedly failed and had to be replaced. Unfortunately, the new compressor was slightly more powerful than intended. The result? Pockmarks in Lucy’s newly installed Monel skin (see photo). Work came to an immediate halt as stress levels spiked and the team assessed the damage. But this is where Lucy’s story—and her team—really shine. Rather than backing down, the project team collaborated, tested solutions,

Lucy the Elephant

5 days 17 hours ago

Celebrate your love of Lucy this Valentine’s season with the original “I Luv Lucy” hoodie! This design is a fan-favorite throwback inspired by the iconic 1970s artwork that helped rally support to save Lucy decades ago. On sale now for $50! Link to purchase in the comments. 🩷🐘

Lucy the Elephant

1 week 17 hours ago

⚠️ Important notice regarding Lucy's hours! Please be safe out there, everyone! ❄️🐘

Lucy the Elephant

1 week 3 days ago

We've heard of snow boots... but snow booty?? 😂

Lucy the Elephant

1 week 6 days ago

⚠️ Important announcement regarding Sunday's hours. Stay safe, everyone! ❄️🐘

Lucy the Elephant

2 weeks 1 day ago

Looking for an elephantastic deal? 🐘✨ You can snag discounted tickets to tour Lucy on Groupon! Climb inside America's best (and cutest!) roadside attraction, snap some pics, and make it a day to remember—without paying full price. 🎟️🩶

Lucy the Elephant

2 weeks 5 days ago

We’ve all heard the saying, “Lightning doesn’t strike the same place twice.” Well, it does if you’re a six-story elephant! In fact, Lucy’s been struck by lightning twice just so far this century: in 2006 and then again in 2009! After her first electrifying experience, the thunderous heroes over at Zeus Lightning Rods installed four lightning rods on Lucy to protect her free of… ahem… charge. When she was struck a second time, her electrical system shorted. Once again, Zeus didn’t bolt. They helped us out and installed surge suppressors, also at no cost. ⚡️🐘

Lucy the Elephant

3 weeks 18 hours ago

On December 5, 1882, James V. Lafferty received Patent Number 268503... and the rest, as they say, is history. ✨🐘

Lucy the Elephant

3 weeks 2 days ago

It's so exciting when people send us photos we never knew existed! Just take a look at this incredible shot of Lucy from her earliest days. ✨🐘 We know from "So. Atlantic City" that this was taken prior to 1909, when Margate City was founded. Also, fun fact, Lucy was called "Elephant Bazaar," or simply "The Elephant" prior to the mid-20th century.

Lucy the Elephant

3 weeks 5 days ago

If winter is feeling a little gray, add a pop of color with Lucy's new Colorsplash Hoodie! It brings cozy warmth and brightness to chilly days—and it’s quickly become a Gift Shop favorite! Available as a hoodie or long-sleeve tee. Link to purchase in the comments! ❤️💛🐘

Lucy the Elephant

4 weeks 19 hours ago

Lucy looking majestic in the morning light. If the winter blues are getting to you, take heart—we gain 40 extra minutes of daylight this month. Brighter days are on the way! ☀️🐘

Lucy the Elephant

1 month 9 hours ago

Did you know? On July 20, 1970, Lucy picked up and moved—literally! 🚘🐘 She traveled two blocks south to her current location, a daylong journey that even required temporarily taking down power lines along Atlantic Avenue to clear a path for her.

Lucy the Elephant

1 month 2 days ago

Lucy is cozy all winter long! So, come on by and say hi to America's oldest (and BEST!) roadside attraction. We can't wait to see you! ✨🐘

Lucy the Elephant

1 month 1 week ago

Thank you for making 2025 an elephantastic year! Wishing everyone a healthy and happy 2026! ✨🐘